You’ve invested in quality streetwear—now here’s how to keep it fresh, clean, and fly for the long run.

Wash With Respect

Always turn your printed tees inside out and wash in cold water. Use mild detergents and skip the bleach. This protects the puff print and prevents fading.

Avoid over-washing. A shirt doesn’t need a full wash after every short wear. Spot cleaning works wonders.

Dry It Right

Skip the dryer. High heat damages fabric and shrinks cotton. Instead, air dry in the shade to maintain color and fit.

If you must iron, turn inside out and avoid printed areas completely.

Store with Care

Don’t hang heavy tees—they stretch. Fold them neatly and store in a dry, clean place. Keep silica packets in your drawer to fight moisture during monsoons.

We don’t believe in throwaway fashion. What we design today is what you’ll wear again and again—because true style outlives hype.